Why Sulfate Free?

Do you all wonder what all the rage is about sulfate free shampoo?  At this point all the professional lines of hair products have come out with sulfate free line of product.  However, your everyday grocery store brand still have this chemical in them.  As a Hairstylist I know that sulfates will reduce the longevity of your hair color.  I realize that people like to save money (so do I) but, we all have to realize that for certain things there is a reason why they are less expensive.  By far this is the truth with hair products.  They way I think of it is.  If you buy an expensive suit you would not even think of throwing it in the washing machine.  Your hair is an investment in the same way as the suit... so take it to the dry cleaners ;) 

What we call sulfates is, Sodium Lauryl Sulfate (SLS)  it is a relatively inexpensive, yet rather powerful, grease cutting detergent that also aids in the foaming nature of soap. It's been used in all kinds of soap products from your shampoo to heavy de-greasing agents used on mechanic's shop floors.  Would you wash your hair with mechanics soap...  REALLY?   I want my soap to be foamy and I don't want oily hair. The problem is that, even in diluted quantities, sulfates cause an unhealthy scalp and hair.  Therefore, causing dandruff and weakened hair follicle causing hair loss eek!!!  

I would love for you to try it and see for yourself the difference that you will experience when using a professional sulfate free shampoo.  Your hair color will last longer, your hair will feel better.  The best part is you will use less shampoo because, professional shampoo is more concentrated so you  only need a little bit. Also if you like a sudsy head, "add water not more soap".  Pureology is a line of all sulfate free products and they are for all hair textures.